Take this 10-question scorecard to find out if your content is visible to ChatGPT, Perplexity, Gemini, and Claude — or if your brand is invisible to 37% of searchers who use AI tools.
For each question, give yourself the points that apply. Total your score and check the results below.
The Scorecard (100 Points Total)
1. Schema Markup (15 points)
- Your site has no schema markup: 0 pts
- You have basic schema (just Organization or Article): 5 pts
- You use FAQ, HowTo, or Product schema in addition to Article: 10 pts
- You have FAQ + Article + Organization + HowTo + BreadcrumbList schemas: 15 pts
2. Answer-First Content (15 points)
- Your blog posts start with long introductions: 0 pts
- You sometimes answer the core question in the first paragraph: 5 pts
- Your homepage and key service pages lead with direct answers: 10 pts
- Most of your content uses answer-first structure consistently: 15 pts
3. Fact Density (15 points)
- Your content uses lots of marketing language ("innovative," "cutting-edge," "game-changing"): 0 pts
- You occasionally include statistics: 5 pts
- Most articles include 3+ sources with hyperlinks: 10 pts
- Your content is data-dense: specific numbers, named sources, expert quotes, case studies: 15 pts
4. Third-Party Mentions (15 points)
- No one on the internet mentions your brand outside your own website: 0 pts
- You have a few social media mentions: 5 pts
- You have guest posts, forum answers, or Quora answers: 10 pts
- You're regularly mentioned on Reddit, industry blogs, newsletters, and guest publications: 15 pts
5. Topic Authority (10 points)
- Your blog covers random, unrelated topics: 0 pts
- You have a few related articles: 3 pts
- You have a content cluster (4+ interconnected posts on one topic): 6 pts
- You have multiple topic clusters with clear interlinking: 10 pts
6. Content Freshness (5 points)
- Your most recent blog post is older than 12 months: 0 pts
- Your last post was 6-12 months ago: 2 pts
- You publish monthly and update old posts quarterly: 3 pts
- You publish 2+ times/month with "Last Updated" dates on all content: 5 pts
7. AI Engine Optimization (10 points)
- You only optimize for traditional SEO: 0 pts
- You've heard of GEO but haven't implemented it: 3 pts
- You've started optimizing some content for AI engines: 7 pts
- You actively optimize for both SEO and GEO across all content: 10 pts
8. Brand Entity Profile (5 points)
- No About page, no founder bio, no consistent brand info across platforms: 0 pts
- You have an About page but it's thin: 2 pts
- You have an About page, founder bio, and consistent brand mentions: 3 pts
- You have entity optimization (About page, bios, directory consistency, Google Business Profile): 5 pts
9. AI Citation Testing (5 points)
- You've never tested if AI engines cite your brand: 0 pts
- You've tried once out of curiosity: 2 pts
- You check monthly and track results: 5 pts
10. Repurposed Content (5 points)
- You only publish on your own website: 0 pts
- You cross-post to 1 other platform (e.g., Medium): 2 pts
- You repurpose blog content into LinkedIn posts, X threads, and emails: 5 pts
How to Calculate Your Score
Add up your points across all 10 questions. Then check the results below.
Results: What Your Score Means
0–30 Points: Critical — You're Invisible to AI
Your brand is currently invisible to AI engines. Every competitor who optimizes for GEO will outrank you in AI-generated answers. You're missing out on 37% of searchers who use AI as their first search tool — and that number is growing fast.
Priority fixes: Add schema markup, rewrite content with answer-first structure, start posting on Reddit and Quora, build a topic cluster.
If you want help fixing all 10 areas at once, we're taking on 3 founding clients at $997/month — that's exactly what we do.
31–50 Points: High Risk — AI Engines Barely See You
You've made some basics but AI engines still don't have enough signals to trust and cite you. You're likely to be mentioned for niche, long-tail questions but miss out on broader industry queries.
Priority fixes: Increase fact density (add data, stats, citations), boost third-party mentions (guest posts, forums), test AI citation weekly to track progress.
51–70 Points: Moderate — You're Building Authority
You're on the right track. AI engines recognize you for some queries, but you're not yet a dominant voice. With focused optimization, you can reach the 80+ point level within 60-90 days.
Priority fixes: Expand to multiple topic clusters, increase posting frequency, build a systematic earned media program (2+ placements/week), refine schema across all pages.
71–85 Points: Strong — You're Being Cited
AI engines are citing your brand for relevant queries. You've established topical authority and have consistent third-party mentions. Your next goal is to become the go-to source in your niche.
Priority fixes: Create original research/data reports (AI cites these heavily), get featured in larger publications, track "Share of Synthesis" vs. competitors.
86–100 Points: Expert — You're the go-to AI source.
You're fully optimized for both SEO and GEO. AI engines consistently cite your brand for industry-relevant queries. You're building on this foundation — publish original research, expand entity profile, and start teaching others what works.
This is where we operate at Harmon Content, and where we get our clients within 90 days.
What's Your Number?
If you scored below 70, you're losing visibility to competitors who understand GEO. Let's fix it — Apply for Founding Rate and we'll turn your score into an 85+ within 90 days.
Want Us to Do This For You?
At Harmon Content, we handle all of this for you:
- 4 SEO + GEO blog posts/month — Schema, answer-first, fact-dense, cited
- 32 repurposed assets — LinkedIn, X, email snippets (36 pieces/month total)
- 2 earned media placements/month — Reddit, Quora, guest posts
- Monthly AI visibility reports — Track citations across ChatGPT, Perplexity, Gemini, Claude
- Free GEO Readiness Scorecard — Monthly (included for clients)
Founding client rate: $997/month (normally $1,997). Only 3 spots available.