Page refresh · one-time project
Service page copywriting that makes your offer clear.
Help a visitor understand what you do, whether it suits them and how to get in touch. Page refresh is a finite writing project for one important service page on your existing website.
What is included?
One service-page rewrite, up to 800 words, with a page title and meta description, up to five relevant FAQs, two Google Business Profile post drafts and one revision round. You receive a written scope and quote before work starts.
Who this is for
You have a service worth explaining, but the page feels vague, misses practical details or makes the next step hard to find. We use your confirmed service facts and customers’ questions to make that one page more useful.
Your agreed deliverables
- One service-page rewrite, up to 800 words
- Page title and meta description
- Up to five relevant FAQs
- Two Google Business Profile post drafts
- One revision round
A written quote before work starts. We agree the topic, schedule, approval process and any publishing access for one website. Technical repairs, rebuilds, extra pages, directory corrections, ads and account setup are quoted separately. Rankings, traffic and AI citations cannot be guaranteed.
How the work moves forward
- Agree the page and the facts.
Share the current page, the service you want to explain and the questions people ask before enquiring. We confirm what is included, who it is for and any practical limits. The written quote defines one page for one website.
- Draft the useful details.
I write the page around those confirmed facts, with an appropriate title, meta description and up to five FAQs. The two Google Business Profile post drafts give you short pieces based on the same agreed service.
- Review and hand over.
You check the facts and give one consolidated revision round. Final drafts are ready for your own publishing process. Publishing, technical repairs and extra pages are separate unless agreed in the quote.
From a vague offer to a useful next step
Illustrative example · fictional business · not a client result
Vague: “We offer great gardening services.”
Clearer: “Tell us which garden areas need attention and how often you’d like help. We’ll agree the work before the first visit.”
The useful facts must come from the business. The aim is to explain a real service and make an enquiry easier, rather than add unsupported claims.
Read the full illustrative service-page writing sample and the notes on its writing choices.
Before you choose this option
Does a page refresh include technical SEO?
It covers the copy and the listed page metadata. Technical audits, repairs, theme changes, rebuilds, directory corrections and extra pages are quoted separately.
Will you publish the page?
This option delivers drafts for review. If you need publishing help, we agree the access, work and price separately, or discuss the Content & publishing option.
Can it guarantee more enquiries or a number-one ranking?
No. Clearer content can help visitors understand the offer, but rankings, traffic, enquiries and AI citations depend on factors beyond a writing project and cannot be guaranteed.
Choose a useful next step
Compare the other options if you need a different amount of support, or read the practical guide before deciding.