Search basics
What is GEO? A Practical Guide for Small Businesses
Understand SEO, GEO and AEO, then focus on useful service pages, accurate business details and clear answers your customers can act on.
Read the guidePractical notes for business owners
A clearer way
to think about search.
Useful content starts with your customers’ questions. These guides explain the basics and help you choose work worth doing on the website you already have.
Choose your priorities
SEO vs GEO vs AEO: What Should a Small Business Prioritize?
Compare SEO, GEO and AEO without the hype. A practical way for a small service business to prioritize clearer pages, local details and useful content.
Read the guideA practical workflow
How to Make Your Content Useful for Search and AI Answers
A practical seven-step content workflow: choose a customer question, confirm the facts, write clearly, connect the page and review its next step.
Read the guideWebsite improvements
7 Signs Your Content Needs a Search Refresh
Find seven practical content problems: a vague offer, missing details, unsupported proof, disconnected pages and a difficult mobile enquiry path.
Read the guideWebsite checklist
A Practical SEO, GEO and AEO Readiness Checklist
Review the basics that make a small-business website useful and discoverable: service facts, mobile access, links, page signals and an enquiry path.
Read the guidePut the guidance to work
Choose a scoped page refresh, monthly article writing or content with agreed publishing support. Each option starts with a written quote.